For founders done being the bottleneck
500 hours a year is what being the bottleneck costs you. Here's how to get them back.
I built companies from zero to $100M+ in private equity and investment banking — then burned out running my own. AI is how I fired myself from the busywork. Now I show ecom and service founders how to do the same: free guides every week, no code, no fluff.
Is this for you?
This isn't for every founder.
Here's who it's for.
✓ This is you
- ✓ You run a service, product, or ecom business doing up to $5M/year (or you're about to)
- ✓ You're the bottleneck — the business doesn't grow when you step out of it
- ✓ You tried ChatGPT and felt like you were talking to a smart parrot
- ✓ You're done hiring slow, expensive humans for work that should be automated
- ✓ You want to graduate from operator to owner — and you're ready to build this week
✕ This is not you
- ✕ You want a passive course you'll watch "later"
- ✕ You want someone to do it completely for you
- ✕ You think AI is a magic wand (it isn't — it's a workforce)
- ✕ You're collecting "AI tips and tricks" you'll never use
- ✕ You won't commit an hour to actually build something
Your instructor
I'm Natalia Shevchenko.
I run Net Positive — my ecommerce brand — and a consulting business building growth strategies for healthcare, tech, and consumer companies.
Before this, I spent a decade in investment banking and private equity, working with Fortune 500 companies and building businesses from zero to over $100 million.
At the start of 2025 I burned out — because I didn't know how to fire myself from the day-to-day operator seat. AI is how I finally did it. Now I show you how to do the same.
Free guides
Free guides for founders who'd
rather build than burn out.
Short, no-fluff playbooks on handing real work to AI — setup, workflows, and the operator decisions behind them. New one every week.
The 3 jobs to hand your first AI employee
Where to start so you feel the time-back inside a week — not three months from now.
Read guide → Learn fasterTurn any YouTube video into an AI tutor
Two free tools, ten minutes: make any tutorial explain itself and quiz you back.
Read guide → WorkflowBuild a morning briefing that reads your calendar, inbox & to-dos
Set it up once. Open your phone and your whole day is sorted in 60 seconds — no code.
Read guide → EcomThe 4 ecom tasks I never touch anymore
From inside Net Positive: the busywork I fully handed off, and exactly how.
Read guide → HiringBefore you hire a VA, build this instead
The roles you're about to pay $3K/month for that an AI employee already does.
Read guide → MindsetStop prompting. Start delegating.
The one shift — from executor to employer — that changes everything about how you use AI.
Read guide →What you'll learn
You're not here to watch me teach.
You're here to build alongside me.
In the free live training, you leave able to deploy real AI employees — not chatbots.
What an AI employee actually is
Not a chatbot. Not automation. A real AI employee owns specific jobs in your business — follow-ups, onboarding, scheduling, client check-ins — on its own, 24/7, without you managing it.
How to build one without any coding
We build live, on screen. You get the links to copy the same day. No coding, no tech team, no expensive subscriptions to get started.
The C-Suite Standard
The part no one else teaches: the training inputs, decision frameworks, and executive-grade prompts that turn a generic tool into something that owns outcomes — the way I trained $250K-a-year operators across PE portfolios.
Fire yourself without firing the business
Build a business that runs whether you're in it or not. Your sales AI knows what marketing promised; your onboarding AI knows what support is hearing. Nothing lives inside one person's head — not even yours.
Right now, if you take a week off, the business loses a week. If your best person quits, you lose six months. That's not a business — that's a hostage situation. Build something that runs whether you're in it or not.
Free live training · Cohort #4
Build your first 2 AI employees. Free.
In 60 minutes I'll show you how to design and deploy your first 2 AI employees, live on screen — without writing a single line of code.
73 of 100 seats claimed
This isn't another:
- ✕ Tech-bro on Twitter telling you to "just prompt better"
- ✕ Course-guru who's never run a real business
- ✕ Agency charging $5K/month to do what AI now does
- ✕ Generic ChatGPT tutorial that leaves you with a chatbot, not an employee
- ✕ "AI for women" course that's the same content with a pink logo
This is the actual playbook from someone who built businesses to $100M+ and now runs two of her own.
Want a move every day?
I post one real AI-for-business
move every single day.
The exact stuff I'm running inside Net Positive and my consulting work. Follow along so you never miss one.